Customized goodies: the most effective communication means at football matches ?

Euro or the World Cup is a major sporting event of the year and a perfect opportunity for companies to communicate effectively. The atmosphere and the joy that comes from this type of event make them very popular. A football match is usually an opportunity to get together with family or friends for a drink and a good time. The fans' enthusiasm creates a unique atmosphere in the establishments that broadcast the matches live. 

During the competition period, goodies are in great demand and every company sees this as an incredible way to gain visibility! 

What advantages?

Taking advantage of such a sporting event to offer promotional items has a double function. Firstly, putting the company or brand logo on a special World Cup or Euro promotional item is much more likely to be seen. Secondly, the event itself can justify the organization of exceptional company parties with employees or clients. A bar or restaurant specially decorated for the World Cup or the Euro will also attract attention and promote the memorability of the brand.

Which products to choose?

Demand for goodies is increasing. So, when an event as exceptional as the World Cup or the Euro football championship comes around, brands and companies have a real opportunity to boost their visibility

  • Fan goodies : At football matches, fans are often very present. It’s possible to create the perfect fan kit by offering a selection of useful goodies to encourage your favorite team: shirts, glasses, whistles, flags, scarves or other giant hands are there to allow fans to fully enjoy the experience! These goodies are often easy to transport and cheap.
  • Staff clothing : Customized textiles are also very important to differentiate the staff from the fans at a live match. Event organizers can dress their staff in the colors of the match and with the company logo so that they are easily recognizable in the crowd.
  • Display or beach flags : These promotional materials are placed in the four corners of a football stadium or a fan zone with a giant screen. It’s the perfect place to advertise!

Customized goodies: the most effective communication means at football matches ?

Euro or the World Cup is a major sporting event of the year and a perfect opportunity for companies to communicate effectively. The atmosphere and the joy that comes from this type of event make them very popular. A football match is usually an opportunity to get together with family or friends for a drink and a good time. The fans' enthusiasm creates a unique atmosphere in the establishments that broadcast the matches live. 

During the competition period, goodies are in great demand and every company sees this as an incredible way to gain visibility! 

What advantages?

Taking advantage of such a sporting event to offer promotional items has a double function. Firstly, putting the company or brand logo on a special World Cup or Euro promotional item is much more likely to be seen. Secondly, the event itself can justify the organization of exceptional company parties with employees or clients. A bar or restaurant specially decorated for the World Cup or the Euro will also attract attention and promote the memorability of the brand.

Which products to choose?

Demand for goodies is increasing. So, when an event as exceptional as the World Cup or the Euro football championship comes around, brands and companies have a real opportunity to boost their visibility

  • Fan goodies : At football matches, fans are often very present. It’s possible to create the perfect fan kit by offering a selection of useful goodies to encourage your favorite team: shirts, glasses, whistles, flags, scarves or other giant hands are there to allow fans to fully enjoy the experience! These goodies are often easy to transport and cheap.
  • Staff clothing : Customized textiles are also very important to differentiate the staff from the fans at a live match. Event organizers can dress their staff in the colors of the match and with the company logo so that they are easily recognizable in the crowd.
  • Display or beach flags : These promotional materials are placed in the four corners of a football stadium or a fan zone with a giant screen. It’s the perfect place to advertise!