The communication means we all have today require not only transparency, but also the transmission of our expertise. News, innovations, trends, here is an example.
In a world that is increasingly oriented towards the "all-digital" and where hyper advertising is a reality, succeeding in making one's brand stand out from the crowd is more than ever a challenge for companies.
In addition to the traditional media, which used to be a guarantee of quality, digital advertising is now omnipresent, intrusive and badly perceived by consumers who have become suspicious. Under these conditions, the physical contact between the advertising item and the consumer would make this relationship almost seductive.
The ASI (Advertising Specialty Institute) conducted a study in 2016 on 100,000 consumers in the United States and several European countries to Analyse the impact of advertising on promotional products/textiles on the consumer. We present you a summary of these results.