With the multiplication of communication media and the explosion in the number of competitors on the markets, the promotional product, due to its simplicity and proximity, is back in the spotlight. The most common objects such as T-shirts, bags or pens have become very popular marketing supports. Simple gifts or corporate gifts, promotional objects are an attractive and skilful way to get a message across, to highlight a brand or to convey an emotion. They can be used by all companies because they are accessible to all budgets. Look on your desk, in your pockets or in your bag, you will surely find one... What's special about it? Its personalization makes it unique. Each of them is personalized by means of a precise technique. Let's take a look at some of the most common techniques and their interests.

1. Silk screen printing

The most common. Screen printing is a printing technique comparable to stencil. It's a process that consists of depositing a layer of ink on the textile through the very fine meshes of a screen, making a clear and precise visual appear. Screen printing can be used on any type of support.

What advantages?

  • Ink holding over time
  • Excellent rendering and respect of colours

Which products?

Ideal for textiles and bags.

Examples of Qwalis range :

2. Transfer

Transfer is obtained by cutting a "pattern" from which the film is removed so that only the image to be printed remains. Then, the product is passed through a press at high temperature and high pressure so that the illustration is transferred into the textile. This technique is recommended for medium and large quantity production. It allows a great fineness with a precision of the visual even for complex shapes.

What advantages?

  • Highly accurate colour reproduction
  • Allows very precise details

Wich products?

Bag, tote bag, luggage, cap, t-shirt, polo shirt, folder, etc..

Examples of Qwalis range :

3. Embroidery

Adapted to flat and irregular surfaces, embroidery allows the personalisation of textiles for frequent or professional use. It's an embossed marking technique that offers added value to the personalization of textiles. Indeed, it brings a more chic and very resistant rendering over time, even after many washes. In spite of its slightly higher price than other techniques, it's possible to personalize textiles in all colours, it offers an excellent quality personalization.

What advantages?

  • Elegant and qualitative branding
  • Very high resistance in time even after many washes
  • Rendering in relief which highlights your logo and brings a real added value.

Wich products ?

T-shirt, polo, shirt, polar, softshell, cap, etc. 

Examples of Qwalis range :

4. Sublimation

Sublimation is a printing technique that uses temperature-sensitive inks. These inks are transformed into gas under the effect of temperature. As the ink becomes part of the structure of the material, the images printed on the fabric don't fade or crack, even after multiple washes. With this technique, all colours (except white) are printable. It's therefore ideal for designs with more than three colours and a gradient.

What advantages ?

  • Marking resistant to discoloration and cracking 
  • Allows the realization of illustrations in high definition

Wich products ?

T-shirt, polo, shirt, cap, bag, mug, umbrella, etc.

Examples of Qwalis range :

5. Pad printing

Pad printing is a printing technique that transfers ink via a pad to make the visual appear on the promotional object. It's an excellent and inexpensive marking technique that can be applied to any surface.

What advantages ?

  • Fast and economical
  • Possible on all types of surfaces

Wich products ?

USB keys, pens, keychains, notebooks, plastic objects, etc.

Examples of Qwalis range :

6. Engraving

Engraving uses a highly accurate, computer-programmed laser beam to engrave the material of the object in order to inscribe a text or illustration. It's a high quality personalization that enhances the value of the object and ensures excellent durability.

What advantages ?

  • High quality finitions 
  • Durable over time

Which products?

Adapted to metallic or ceramic surfaces: pens, key rings, knives, mugs, etc.

Examples of Qwalis range :

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